Publication

BONET Dominique et Gilles PACHE

What they say and what they do...The logistical relationships between manufacturers and large food retailers re-examined through managers' words
Proceedings of the 88th European Association of Agricultural Economics Seminar, Paris.
Retailing and Producer-Retailer Relationships in the Food Chains. 2004
03. Communications dans des colloques internationaux à comité de lecture

Mots clefs : Pratiques collaboratives, Canal de distribution, Logistique, Analyse du discours, Tropes.
Mots clefs (english) : Collaborative practices, Food distribution channel, Logistics, Speech analysis, Tropes software.
Abstract: Dans la plupart des pays occidentaux, la distribution alimentaire est désormais sous le contrôle quasi exclusif d'un nombre réduit d'industriels et de distributeurs. Leur dépendance mutuelle les a conduit à la mise en &oelig;uvre de pratiques collaboratives largement médiatisées par la presse professionnelle. Afin de mieux cerner la réalité des pratiques collaboratives, notamment dans le domaine de la logistique, nous nous sommes intéressés aux discours des acteurs au moyen de la méthode d'analyse des discours. Les résultats de cette recherche révèlent la permanence d'un climat de relation conflictuel et contribuent ainsi à nuancer le discours médiatisé sur les coopérations industrie-commerce.
Abstract (english) : A few manufacturers and large food retailers now have an almost exclusive control of the food supply chains in many western countries. Recent developments have ended in producing a sort of balance of terror which makes them co-dependent from one another. Yet manufacturers and large retailers are jointly involved in exchange relationships and it is in their interest to keep them running smoothly. It would even be to their advantage to implement collaborative practices to increase their long-term mutual gains. The paper investigates the reality of these collaborative practices in the logistics area by examining managers'words, i.e their representation of the business world through their private speech.. The results from a statistical content analysis of statements made by managers in the manufacturing industry and in the food retailing industry indicate the permanence of a conflictual climate in the logistical exchange relationships, and this puts the real weight of most «success stories» presented in the trade press into perspective.

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